Plastic surgery and anti-aging procedures have long been primarily targeted at, marketed to, and undertaken by women. However, the cultural tide is changing, and men are becoming an increasing presence in these industries. One of the main ways that men have been getting involved is through Botox injections. Depending on the source, the number of American men getting Botox has risen anywhere from 200-300%. What should we make of the so-called #Brotox phenomenon? Let’s take a deep dive into what Botox is, and why so many men are choosing to go Brotox.
What Is Botox?
Botox treatments are a series of safe, simple injections, which help to minimize the lines and wrinkles on your face and forehead, especially in your crow’s feet area. These injections work by relaxing your facial muscles, which grow tense over time, leading to the creases on your face. Botox begins to work in 2 days and is in full effect in about 7-10 days. The lasting duration is 3-5 months. Thanks to the supreme convenience of Botox, many people make regular appointments treatments every several months, similar to how you would with a dentist. By spacing treatment out like this, you can achieve sustained and consistent results for your face and skin.
So now that we know about the basics of Botox, the fair question is why so many men have become interested in it so suddenly? Like any phenomenon, there are many influencing factors, and everyone has their own reason for making the choice. A few of the major ones are as follows:
- Increased Gender Equality: Historically, women have felt pressure to look more youthful than men have, but as attitudes and norms shift, this pressure is becoming more relevant for everyone. As women become more of a presence in positions of power, male appearance, especially the drive to look youthful, is becoming more and more important to men, as it has been for so long for women.
- Self-Esteem and Confidence: Another social trend influencing the Brotox phenomenon is the growing importance of mental health and self-esteem in American culture. People looking to feel better about themselves have realized that their appearance often plays a big role in giving them the confidence that they are craving. Frequent Botox treatments can help in establishing this baseline level of your physical well-being.
- The Competitive Job Market: Your appearance and youth have become increasingly important in the hiring process, especially as younger workers play a larger role in industries like technology. Additionally, attractiveness and the probability of getting promoted have been shown to be correlated, so looking better or younger can actually give you a tangible advantage in your career.
If you’re a guy interested in joining the Brotox revolution, contact us at the Medical Spa at Gene Juarez today, for more information about how Botox treatments can improve your life.